Finding Your Customers through Local Marketing

Well, as our marketing expert says, it’s easy to spend a lot of money on marketing, but it’s not so easy to get results.  The key is to target serve ads to your target customers.  How many times have you seen an ad for someplace in LA.

Tons of money is wasted everyday on ads that miss their target.

Yes you would like to go there, but you don’t want to deal with the commute.  Or have you seen ads that are age inappropriate?  Do they want you to think, “that’s great, I will try to remember to get that when I’m a senior?”  Or income inappropriate.  You make over $100K per year, and you are listening to a commercial for the new “Cal Fresh” — the new name for food stamps.  These are all examples flushing marketing money down the drain.