Information Overkill by Thomas Leauthard (cc) see www.flickr.com/people/thomasleuthard for more of his work.

Advertise Locally in Community Newspapers

We Believe this is the most complete print media list for Orange County California on the internet.  If you know of a local newspaper, magazine, or coupon book not listed, please let us know so we can add to the list.  Thanks to everyone who has told us what’s missing.

Yes, people still read actually news papers, and advertising in a community newspaper can be effective because (1) it targets a local area or community so you are not paying to broadcast your ad to people who will never buy from you and (2) it is cheaper than advertising in a county wide newspaper.  Although the current advertising zeitgeist is that internet ads are the only marketing relevant in today’s world, some people are realizing that internet advertising might not be affective to all segments of the population.

Reaching OC’s Immigrant Communities  We went ahead and included the non-English papers in Orange County.  Many OC residents enjoy reading news about their community in a language other than English.  A large percentage of the county speaks English as their second language.  As reported by Wikipedia US Census figures indicate that only 44% of the county’s residents identify themselves as Non-Hispanic White.   Even if you are mono-lingual you might want to reach out to OC’s many ethnic communities.  So it would be a mistake to overlook this advertising opportunity.

Get Free Advertising with a Press Release in a Local Paper

If you are opening a business, expanding, or have won an award you might be able to get a story in a local paper.  Just submit a press release, and send it in.  Generally, it has to be something news worthy.  We have been working on some basic resources that might help you come up with ideas about what to write, and some tips on writing a press release.  Writing a Business Press Release

Orange County Local Newspapers

Orange County Register and It’s Local Papers

Orange County Register www2.ocregister.com/selfservice/ This is the best know paper in the county.  They also own several community papers so you can get a deal if you advertise in the OC Register and a community paper.  Most of Orange County is served by one of their community papers.  While you might not  want to pay for the entire county, the Register allows you to do insert advertising and targeted by zip codes.  Community papers are a supplemental section to the OC Register, distributed to driveways, or sometimes in boxes where people can take a copy for free.  To advertise in their papers, click on the OC Register’s community advertising page shttp://www.ocexpressads.com/oc-adportal/retail/index.html  They have a real nice interactive diy advertisement system.  You can buy an ad the size of a whole page to 1/16th page.

LA Times Orange County Edition.  www.latimes.com/news/local/orange  As with the Register, they publish several local papers.  You need to place an ad in one of their three local papers with the local paper.

• Alisa Viejo News / Laguna Niguel News  epaper.ocregister.com/Olive/ODE/OCWAlisoViejoNews/ and  is a paper from the Orange County Register.  See above for how to advertise or submit press releases.  The same team does the Laguna Niguel News.
• Anaheim Bulletin  epaper.ocregister.com/Olive/ODE/OCWAnaheimBulletin is a paper from the Orange County Register.  This was a daily paper for 93 years before it was merged with the Register in 1992.
• Anaheim Hills News Times  epaper.ocregister.com/Olive/ODE/OCWAnaheimHillsNews/  This is an OC Register Paper with similar content to the Yorba Linda Star and Placentia Times
• Canyon Live  epaper.ocregister.com/Olive/ODE/OCWCanyonLife This is a paper from the Orange County Register.  Similar content to RSM news and Ladera Post.
• Capistrano Valley News epaper.ocregister.com/Olive/ODE/OCWCapoValleyNews/ This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Christian Examiner formerly the Christian Times.  www.christianexaminer.com/Pages/OCregion.html  This a free monthly publication in Christian Bookstores, Businesses and Churches.  The paper is also mailed to homes and is available on the internet.  They have a circulation (?) of around 150,000.  They have five editions covering Southern California including an OC edition.  To advertise call 619 668-5100.  Advertising is open to anyone who wants to reach the Christian Community.
• Community News (North West Orange County)  This is an “edition of the Orange County Register”  This is a driveway publication that is dropped off on Thursdays — same day as The Sun.  It seems be mostly coupons like the ones in the Sunday paper and the one wee looked at had 6 pages of news print which contained ads, a crossword puzzle, health articles, and human interest articles.
• The Current (Newport Coast and Costa Mesa)  epaper.ocregister.com/Olive/ODE/OCWTheCurrentWest is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Dana Point News  epaper.ocregister.com/Olive/ODE/OCWDanaPointNews/ This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Daily Pilot www.dailypilot.com/about/advertise/ This is a paper with fairly wide distribution around the middle of the county–around Costa Mesa/Newport Beach.   They work with the LA Times
• Event News  This is a weekly paper that shows up in Cypress, La Palma and Los Alamitos.  It’s published by Community Media www.communitymediaus.com
• Excelsior www.ocexcelsior.com/  This is a county wide Orange County Newspaper in Spanish.  It has it’s own staff and you go through it’s website, rather than the Register’s website, to submit press releases and advertise.
• Fountain Valley View  epaper.ocregister.com/Olive/ODE/OCWFountainValleyView/  This  is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Fullerton News Tribune  epaper.ocregister.com/Olive/ODE/OCWFullertonNewsTribune   This has similar content to the Star Progress of Brea and La Habra.   This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Fullerton Observer  http://www.fullertonobserver.com  is an independent, non-profit newspaper that is distributed via mail and possibly a pick up paper (we’re not sure)  They publish a large community paper (20 pages) that contains more news than advertising; and the have a large staff working on content.  To send in a press release or to get your ad published e-mail observernews@earthlink.net
• Garden Grove Journal.  ggjournal.com/  As the name implies, it is goes to driveways in Garden Grove. Advertising Page  They also allow you to insert pre-printed fliers for $75/1000 fliers.
• Harbour Light harbourlightmagazine.com  This magazine is published every other month and goes to homes in one of the most affluent parts of the OC — Huntington Harbour.  They publish articles from charity and community groups based in Huntington Harbour.
• Huntington Harbour Life  Editor Debbie Sklar provides stories about community events.  This publication is focused on the upscale community of Huntington Harbour.  Advertisers are mostly local including stores at the Huntington Harbour Mall, Real Estate Agents who specialize in the Harbour, and businesses that are nearby.  (Note that we do not have a direct phone # or e-mail for this publication.  E-mail routed through Hibu.com)
• Huntington Beach Independent www.hbindependent.com  This paper is owned by the LA Times.
• Huntington Beach Wave  www.ocregister.com/sections/city-pages/huntingtonbeach This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Independent News.  This is a weekly ? newspaper that goes to Buena Park and the area known as West Anaheim www.mybuenapark.com  It’s published by Community Media.
• Irvine World News  epaper.ocregister.com/Olive/ODE/OCWIrvineWorldNews This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Korean Times www.koreatimes.com The LA edition of this paper goes to the large Korean population in Orange County.  It is in Korean.  To place an ad, e-mail their advertising department at  classified@koreatimes.com .  
• La Opinion www.laopinion.com   This is Spanish Newspaper out of LA that’s read in the OC.  For advertising see their national advertising company’s webpage www.impremedia.net/advertise.php#
• Ladera Post  epaper.ocregister.com/Olive/ODE/OCWLaderaPost/ is a paper from the Orange County Register.  Similar content as Canyon Life and RSM News.
• Laguna Niguel News epaper.ocregister.com/Olive/ODE/OCWLagunaNiguelNews/ This OC Register Paper is done by the same team that does the Alicia Viejo News.
• Laguna Beach Coastline Pilot.  www.coastlinepilot.com This paper is owned by LA Times
• Laguna News Post  epaper.ocregister.com/Olive/ODE/OCWLagunaNewsPost  is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Laguna Woods Globe  epaper.ocregister.com/Olive/ODE/OCWLagunaWoodsGlobe/ is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Live Orange County Style and Beyond This give away magazine has a retail price of $3.95.  The copy we picked up for free was a hight quality 68 page magazine all about fashion, food, furniture  and local entertainment.  It seemed to be targeting Orange County’s affluent over 40 residents.  They also publish a website with content similar to the print magazine liveoc.livemagazines.net/  Looks like they no longer have an OC edition.  ??
• LocalE Magazine www.localemagazine.com  This is a Quarterly Magazine that’s distributed to businesses to reach OC’s young and affluent population and it’s also aimed at OC tourists .  They have articles about music events, bars, and local happenings.  (Their focus seems to be introducing people to local businesses that they feel are hip or cool. )  And they also have events that attract up to 15,000 people.  Youtube Video
• Miniodas   www.miniondas.com This is a Santa Ana based Spanish Language newspaper.  Their contact number is (714) 668-101 0
• News Enterprise This publication goes to Cypress and Los Alamitos www.newsenterprise.net  Published by Community Media.
• Newport Beach Independent www.newportbeachindy.com They say they are by locals and for locals.  Link to their media kits. 
• OC Family ocfamily.com They target affluent parents with younger children.  According to their 2012 media kit 59% of their readers have household incomes of more than $100,000.  They “target families better than any newspaper or magazine in Orange County”

• OC Jewish Life www.ocjewishlife.com/site/advertise-ocjl  This glossy magazine has a circulation of 200,000 through the mail and they have hundreds of locations where they drop off the publication.  They also publish on the internet.  According to their website, you can reach a high income, highly educated segment of the OC community.
• OC Metro www.ocmetro.com  According to their 2012 media kit, they target 25-54 year old which reaches executives and business owners.  They are “the top Orange County business publication reaching consumers with household income above $150,000″  They reach 383,000 readers/month with their print an online publications.
• OC Menues www.ocmenus.com This publication is all about eating out in OC.
• OC Weekley www.ocweekly.com  This is the paper that is distributed county wide.  The advertising seems to be aimed at younger people with money.  You see ads for local music events, new restaurants. …  This paper is dropped off at restaurants, bars, and coffee shops.  You see people looking through it while they are waiting.  It’s not just a bundle of advertising, they have real articles and editorials.
•  Orange County Catholic Newspaper www.rcbo.org/orange-county-catholic-newspaper.html   They have English and Spanish editions.  This monthly newspaper is distributed through the mail and at churches.  Advertising/circulation numbers were not provided on line, but we assume circulation is large.  To advertise contact 213 637-7360.
• Orange Coast Magazine www.orangecoast.com/advertise.aspx It’s all about Dining Out, Events, and places to go in the OC.
• Orange County Business Journal  www.ocbj.com/advertise/ This is the Business Newspaper of Orange County.  It goes to many business owners and executives.  Most readers are college grads, and in an upper income bracket.  They also have an online site that takes advertising.  They have put out a media guide that shows you who their readers are and advertising opportunities.
• Orange County News.  This paper served Stanton, Anaheim, Garden Grove and Fountain Valley.   The paper does not have a website.  Publisher website: www.communitymediaus.com  Their phone number is 714-894-2575.
• Placentia News Times   epaper.ocregister.com/Olive/ODE/OCWPlacentiaNewsTimes Similar content to the Yorba Linda Star and Anaheim Hills News Times This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Press Telegram www.presstelegram.com The Press Telegram is based in Long Beach.  It has a lot of OC readers especially in areas near Long Beach.
• RSM News epaper.ocregister.com/Olive/ODE/OCWRSMNews/ Same team and similar content to Canyon Life and Ladera Post
• Saddleback Valley News Lake Forest/Laguna Edition epaper.ocregister.com/Olive/ODE/OCWSaddlebackValleyNewsLFLH/This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Saddleback Valley News Mission Viejo Edition  epaper.ocregister.com/Olive/ODE/OCWSaddlebackValleyNewsMV/ This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• San Clemente Journal  www.sanclementejournal.com  This is a news print/magazine publication that comes out four times a year focusing on the city of San Clemente but also hits Dana Point, San Juan Capistrano and Capistrano Beach.  According to their website, they have a 20,000 circulation.  They offer home delivery for a small fee and this publication is distributed free at about 200 local businesses.
• Starr Progress  epaper.ocregister.com/Olive/ODE/OCWStarProgress (for Brea and La Habra) This paper has similar content to the Fullerton News Tribune.  This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• South Coast www.southcoastmagazine.com/index2.html They have a guarenteed distribution of at least 35,000 to “readers live in households with a median property value of approximately $950,000 with a median age of 41.5, and a median income of approximately $164,000.”  They cover South County and North San Diego County
• Sun Newspaper SunNews.org Serves mostly Seal Beach, but also does Huntington Harbour, Belmont Shore, Sunset Beach, Rossmoor, and Los Alamitos.  They take press release submission by e-mail or at their office on Main St. in Seal Beach.
• Sun Post News / San Clemente Sun News epaper.ocregister.com/Olive/ODE/OCWSunPostNews/  is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
• Tustin News  epaper.ocregister.com/Olive/ODE/OCWTustinNews/ This is a paper from the Orange County Register.  See above for how to advertise or submit press releases.
•  Vien Dong Daily  viendongdaily.com This is a Vietnamese language paper.  To place an Ad, contact: Vien Dong 14891 Moran Street, Westminster, Ca 92683-5599 Email: viendong@aol.com or viendongdaily@yahoo.com
• Westminister Journal  This is a weekly news paper going to Westminister and the area known as Mid-Way City www.wjweekly.com  It is published by Community Media.
• Yorba Linda Star  epaper.ocregister.com/Olive/ODE/OCWYorbaLindaStar/ is a paper from the Orange County Register.  Similar content to the Placentia News and Anaheim Hills News Times.  See above for how to advertise or submit press releases.  

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Orange County Home Improvement and Design Publications  

Each of these guides is a way to connect with higher income home owners.  They all seem to claim they have an edge in providing information that homeowners will consider legit, and hence call the trusted contractors listed in the publication.  Many contractors advertise in more than one of these issues; and people in high income areas receive one of these guides about once a week.

• Orange County Living www.orangecountylivingmagazine.com They have three local editions of this magazine which comes in the mail for free.  It’s mainly about ways you can spend money on your home: Contractors, Designers …  It also seems to be called Orange County Home Improvement Magazine.  
• Home Concepts  This is a new magazine that delivers through the mail to orange county homes.  They do not have a website with advertising stats.  The August issue was 56 pages.  To advertise, call 949 207-7199.
• Home & Decor Ideas Magazine homeanddecorideas.com  They have four zones which cover most of orange county except for the middle.  They are associated with Clipper Home Magazine.
• Home & Design Consumers’s Guide  www.homedesignguideonline.com Its sent out five times/year and has two delivery zones. They target affluent homeowners who can afford to spend money improving their home.
• Clipper Home Magazine  This is an insert to the Clipper Magazine which is the  pile of coupons that shows up in your mail box.  It looks similar to the other home improvement magazines.  To advertise, you need to go through Clipper Magazine (see above)
• The Home Mag www.thmsocal.com This one claims to be the #1 Home Improvement Resource Guide.  We are not sure what this claim is based on, and to ease the concern of homeowners have about dealing with shady contractors, they say on the cover that they have “pre-screened approved advertiser–backed by our $1,000 Service Warranty”  They state that every contractor is licensed, bonded, insured, and they check the contractor’s history for complaints…”we could contribute up to $1,000 to make it right.”  They will also list you in their on-line site ochomenet.com .  This might help separate them form the other home improvement ad magazines in the consumer’s mind.
• The Home Improvement Guide  www.thiguide.com This is an approximately 8.5×5.5″ 48 page guide filled with ads from local contractors.  Their goal is to connect homeowners with qualified professionals.  They limit advertising to only two contractors doing the same job, and they help you get a professional ad with graphics and even QR Codes so customers can use their smart phones.  They have 12 zones in all and even hit San Diego.  They hit single family homes with higher income homeowners.  This one has a find hidden cash game whereby readers can enter a contest to win $150.
• Your Villa yourvillaorangecounty.com  866-665-5105 This quarterly home improvement/cosmetic surgery magazine that has seven editions for higher income areas.  They grab the homeowner’s attention because it’s a full color over-sized publication that looks like a magazine you would pay for.  They bill themselves as “Southern California’s Guide for Artful Living.  They also have ads for cosmetic surgery and dentistry.   
  

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Trade-Professional and Lifestyle Publications

Most associations have a publication to communicate with their membership.  This is a great way to reach your target audience.  Generally, they will not print press release, but if you become an advertiser some publications will allow you to write articles.  If your product appeals to a certain industry or you just need to connect with higher income segments of the population, these can be a great ad buy.

Apartment Owners and Managers There are three publications that reach this group in the OC.  Apartment News by the AAOC www.aaoc.com , AOA Apartment Magazine  aoausa.com ; and Apartment Management Magazine  www.aptmags.com  All three have on-line advertising opportunities.  These magazines are the place apartment mangers and owners turn to first when they need something.

Golfers Southland Golf Magazine  This is a Churm Media Publication southlandgolfmagazine.com/  They have a monthly readership of around 300,00 and target Golfers through out Southern California.  See their 2012 Media Kit southlandgolfmagazine.com/mediakit/2012_SLG_MediaKit.pdf

Lawyers  The Orange County Bar Association Publishes Orange County Lawyer   www.ocbar.org/OCLawyer.aspx

Marijuana Users can check out The Rolling Paper www.ocweekly.com/flipbook  (We weren’t sure where this one should go, but since pot is de-facto legal in OC and it’s such a big part of peoples lives, we decided to classify it as professional/lifestyle.)  As the name implies, this is about connecting with Orange County’s Marijuana Enthusiasts  It’s Published by OC Weekley which also has a section in their paper with similar content–dedicated to Marijuana sales, cultivation, legal issues and getting the Medical Use Card.  There are also ads for Beer and Cheep Eats.  The magazine is about 6″x11″ and had about 46 pages of ads; and is distributed to restraints, night clubs, … in the more affluent parts of OC .  You need to go through OCweekley to advertise.

Real Estate Agents The Orange County Association of Realtors publishes the Orange County Realtor Magazine  www.ocar.org

Orange County College and Student Newspapers

College newspapers have a lot of readership.  And you are reaching more than 18 year old students scrounging for beer money.  The average age of an undergraduate has gone up, and thanks to parents, jobs, and student loans they have purchasing power.  These newspapers are read by professors, staff, and graduate students.

Chimes chimes.biola.edu/staff/ Biola University

Cypress Chronicle www.cychron.com Cypress College

Daily Aztec www.thedailyaztec.com/ San Diego State University

Daily 49′er www.csulb.edu/~d49er/ads/ Cal State Long Beach

Daily Titan www.dailytitan.com Cal State Fullerton

El Don News www.eldonnews.org/ Santa Ana College

Lariat www.lariatnews.com/ Saddle Back College

The Hornet www.fchornet.com (We’re not sure this one is still going, their website was not working)   Fullerton College

The Panther www.thepantheronline.com/ Chapman College

The Pearl www.soka.edu/student_life/student-activities/the-pearl-student-newspaper.aspx Soka University

The Western Sun www.westernsun.us/ Golden West College

UCI Today www.today.uci.edu University of California Irvine

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